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A Story that Sparked a MovementOur journey began with a personal struggle. Growing up, our founder Julian Enakirerhi found it difficult to find clothes that fit. As someone who used to be on the bigger side, shopping for clothing was often frustrating and disheartening.So he began making clothes for himself — designed to his own taste and tailored to his perfect size. Not too tight, not oversized — just right. It felt good. It worked. And soon, the vision expanded: what if this could help other people too?That experience planted a seed — the desire to build a brand where everyone, regardless of size or background, could find clothing that fits, feels good, and carries deeper meaning.But there was more. As Julian looked deeper into the fashion industry, he found out something most people don’t know: many of the top luxury brands around the world are made in factories in countries like China — the same places where everyday clothes are produced. The same jackets, bags, or shirts that are sold in high-end stores for thousands of dollars are sometimes available locally in those countries for under $100.That discovery changed everything. It showed that a lot of what people pay for isn’t the product itself — it’s the brand name and the price tag. The quality might be the same, but the value is created by hype, not honesty.That’s when Julian made a decision: to build a brand where value is real, not exaggerated. A brand where people can own something beautiful, well-made, and meaningful

A Brand That Transcends Trends
By merging timeless elegance with forward-thinking innovation, Jules Luxury Fashion challenges fashion norms and offers:
• Authenticity through blockchain
• Inclusive sizing for real people
• Global accessibility at fair prices
• Designs with soul, spirit, and purpose
We believe luxury should serve — not exclude. Every thread carries meaning. Every collection tells a story.
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Web3 Fashion: Your Wardrobe, Now an Asset
Every item purchased comes with a blockchain NFT — a digital certificate proving ownership, authenticity, and resale value.
Even more exciting, rare items in each drop are secretly assigned Super Rare NFTs, which:
• Unlock bonus Jukes Tokens on our crypto app
• Can be traded or sold in the exclusive Jules ecosystem
• Offer real-world value and digital collectible status
Think of it like gold — but wearable, traceable, and powered by technology.
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Wear with Purpose. Own with Pride. Trade with Value.
This is Jules Luxury Fashion.
Where fashion becomes an asset.
Where purpose powers design.
And where you don’t just wear a story — you own it.